Marlboro cigarettes are the most popular brand in the world. The history behind Marlboro cigarettes gives one insight into one of the great advertising and marketing campaigns in the 20th century. Originally an English brand, Marlboro cigarettes were marketed from the 19th century to the mid 1950’s as a cigarette that appealed primarily to women. In 1955, Marlboro introduced a filtered end cigarette and the greatest tobacco campaign named ‘Marlboro Country’ began in the early 60’s. Marlboro used imagery of a rugged Cowboy also known as the Marlboro Man and quickly gained market share amoung smokers. Within 8 months of the campaigns start, Marlboro saw sales increase 5000%. It then emerged as the number one youth brand due to its reputation as a full flavored cigarette.
