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Newport
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Newport cigarettes, Lorillard Tobacco�s leading product, was introduced to the market in 1957. Today, Newport cigarettes are the No. 2 cigarette brand in the United States behind Phillip Morris's Marlboro. Newport cigarettes are just one of many �menthol� brands on the market, which collectively account for about 25 percent of the cigarettes sold in the United States. Newport cigarettes became the most popular in the menthol category in 1993. Newport cigarettes, by 1983 had the youngest franchise of any brand, with 53 percent of sales to people aged 18 to 24, and it had doubled its penetration of the young African-American market, according to a RJR document. Newport cigarettes are especially popular in the northeastern USA. The market for menthol flavored cigarettes -- a minty-tasting extract also used in cold medicines -- is dominated by Lorillard, a unit of Loews, of New York. The Newport cigarettes brand, which accounts for more than 8% of all U.S. cigarette shipments, is up from 6.5% in 1997.