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Pall Mall Cigarettes. Pall Mall brand cigarettes were introduced in 1899 by the Butler & Butler Company, in an attempt to cater to the upper class with the first "premium" cigarette. In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler and Butler. Their new owners who used the premium brand to test out new innovations in cigarette design, with the "king-size" (now the standard size for cigarettes at 85mm), then a new way of stuffing the tobacco that was supposed to make the cigarettes easier on the throat. Pall Malls reached the height of their popularity in 1960 when they were the number one brand of cigarettes in America. The gambles in design had paid off and so the company introduced "longs" or 100mm cigarettes (again creating a standard, this time for long cigarettes). It would later be dethroned in 1966 by Winston cigarettes when Pall Mall found that it could no longer compete with the advertising campaign "Winston tastes good like a cigarette should." Ironically, in the 1940s, Pall Mall had its own ungrammatical slogan which touted it as the cigarette which "travels the smoke further". In 1994, when Pall Mall cigarettes brand was purchased by Brown & Williamson Tobacco Corporation, they had fallen behind in design, remaining one of the few cigarette brands to remain filter less. Finally, in 2001, the new filtered Pall Malls were introduced, catching up with the industry that was shaped by their innovation. Brown & Williamson merged with RJ Reynolds Tobacco Company on July 30, 2004, with the surviving company taking the name, R. J. Reynolds Tobacco Company. R. J. Reynolds continues to make unfiltered and filtered styles of Pall Mall for the U.S. market, emphasizing the latter. British American Tobacco makes and sells Pall Mall outside the U.S.