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Tareyton cigarettes were one of the first brands to use charcoal in the filter. The charcoal supposedly adds a milder and smoother smoke stream. Tareyton cigarettes have a rather interesting advertising history. "Us Tareyton smokers would rather fight than switch!" is an enduring slogan which appeared in magazine, newspaper and television advertisements for Tareyton cigarettes from 1963 until 1981. It was the American Tobacco Company�s most visible ad campaign in the 1960s and 1970s. Due to the success of the advertisement, Tareyton briefly enjoyed robust sales, which put them in the Top 10 of all American cigarette brands, in the mid to late 1960s. The brand declined somewhat, to thirteenth, when the slogan waned in 1979. In 1971, radio and television advertisements for tobacco products were banned from American broadcasting stations, and Tareyton's television cigarette jingles ended. However, after the ban, the cigarette slogan continued to be used in magazines and newspapers, due to the slogan and the name recognition the brand received. In 1976 Tareyton Light cigarettes were introduced. In the new advertisements, men and women sported "white eyes," with an updated slogan: "Us Tareyton smokers would rather light than fight!" The two slogans would be used to sell the two separate variations until 1981, when market value declined. This slogan was notable in that it was the final slogan used for the Tareyton cigarette brand. Declining sales led to an end of advertising the brand, and Tareyton cigarettes slowly left store shelves, although they can still be purchased online.